Zhejiang heart Qing Dynasty is industrial and commercial big thrust carries out on-the-spot record into brand strategy
In recent years, industrial and commercial bureau carries out clear county of Zhejiang province heart energetically brand strategy, service place economy grows, obtain apparent effect. Current, entire county has registered trade mark in all 2754, among them well-known logo 2, famous label 145. Brand, had made the engine that drives economy of De Qing county to fly.
Brand strategy whether carry out deep, governmental support is very crucial. This bureau is in try to find out the real intention in the round, on the foundation of in-depth survey, made brand of De Qing county develop a program, facilitate local government later development, brand construction rises formally for governmental action. Carry assessment, the enthusiasm that entire county villages and towns and developing zone build to the brand had great rise, publish the promotive policy that urges an enterprise to start a shop sign actively, drive register a trademark, drive an industry, become rich of pattern of one party common people form. Brand career is in a country rooted and gemmiparous, in the enterprise development expands.
To protect company brand rights and interests, industrial and commercial bureau relies on heart clear county brand superintends function, wait for a branch jointly with public security, through market go on a tour of inspection, special punish, accept inform against complain wait for a variety of means, to bright sword of false behavior of the carry out that make a holiday, purify brand growing space with all one's strength. Since 2011, this bureau investigates of all kinds case 122 cases in all, hunt down the commodity case such as sham name wine, mobile phone, dress to be worth more than yuan 160.
Industrial and commercial bureau explores heart clear county actively to build linkage to make false mechanism with the enterprise, 30 for many times together the enterprise such as group of company of new material of sublimate cloud peak, De Hua is far go to and other places of Shandong, Shaanxi to hit false dimension to counterpoise, redeem the ten million on pecuniary loss for the enterprise yuan, the trademark that protected a company effectively is special authority.
Original ourselves makes a holiday, the result is impossible to defend effectively! The standard that relies on industrial and commercial mechanism now executes the law, puissant execute the law, the arrogance of the person that effectively hit tort. Deep feeling ground says Wu Zhenhua of general manager of Inc. of new material of adornment of darling of heart China hare.
Child of yellow bud of soft-shelled turtle of water demon freshwater shrimp, clear brook, Mo Gan, hill early garden bamboo shoot sees this is a chain of familiar to the ear can the produce name of detailed, a lot of people think of De Qing is agrestic make. Because had a brand, average produce quality and fame had promotion, also had higher additional cost and economic value.
Long-term since, a lot of farmer each does things in his own way, because produce is packed without brand, lack, the product manages dozens small small be troubled by, did not form climate. For this, heart clear county industrial and commercial bureau is promoted in executive brand farming in the process, adjust measures to local conditions, breed geographical mark to prove brand energetically, the made point that makes promotion agriculture economic benefits metals and stone-a symbol of hardness and strength.
Industrial and commercial bureau strengthens De Qing county with relevant function branch, enterprise, farmer communicate, came on stage " a certain number of opinions that reform progress about developing action of industrial and commercial function to boost service rural area " , increase pair of produce to contend for those who achieve geographical mark to prove brand to give aid to strength.
In not doing yellow bud geography to indicate proof brand declares a process, this bureau combined the branch such as travel, agriculture to establish tea culture seminar technically, undertake to registered trade mark whole journey dogs service. After not doing yellow bud geography to indicate proof brand success is registered, this bureau helps formulate the administrative system that proves about geographical mark brand is used, control of standard, follow-up to tea safeguard, quality, violate compasses deal with etc make specific provision, not only the quality that assured commodity, also improved the manufacturing level of management of whole industry.
To achieve brand kulak goal, this bureau with entire county 12 brands coach the station is rely on, farmer of development of political instructor of group cloth card is mixed experience farming enterprise, make produce brand register develop a program with the brand, organize experience farming enterprise to be in charge of support of the people growing breed door undertakes brand knowledge grooms, guide its to apply for to register produce trademark.
Up to now, heart clear county shares produce registered trade mark 334, among them famous label 17. Water demon freshwater shrimp, country promotes the brand agriculture products such as rice of mosquito-curtain of watermelon, clear brook to infiltrate successfully already home each are big supermarket, bleach ocean to cross the sea even, enter foreign market.