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浙江德清工商大力推进商标战略实施纪实

浙江德清工商大力推进商标战略实施纪实近年来,浙江省德清县工商局大力实施商标战略,服务当地经济发展,取得明显成效。目前,全县共拥有注册商标2754件,其中驰名商标2件、著名商标145件。品牌,已经成为推动德清县经济腾飞的引擎。品牌战略能否深入实施,政府的支持十分关键。该局在全面摸底、深入调研的基础上,制定了德清县商标发展规划,并促成地方政府下文,商标建设正式上升为政府行为。通过考核,全县乡镇和开发区对品牌建设的积极性有了极大提高,积极出台鼓励企业创牌的奖励政策,推动注册一件商标,带动一个产业,致富一方百姓格局的形成。商标事业在农村生根发芽,在企业中发展壮大。为保护企业商标权益,德清县工商局依托商标监管职能,会同公安...

浙江德清工商大力推进商标战略实施纪实

近年来,浙江省德清县工商局大力实施商标战略,服务当地经济发展,取得明显成效。目前,全县共拥有注册商标2754件,其中驰名商标2件、著名商标145件。品牌,已经成为推动德清县经济腾飞的引擎。

品牌战略能否深入实施,政府的支持十分关键。该局在全面摸底、深入调研的基础上,制定了德清县商标发展规划,并促成地方政府下文,商标建设正式上升为政府行为。通过考核,全县乡镇和开发区对品牌建设的积极性有了极大提高,积极出台鼓励企业创牌的奖励政策,推动注册一件商标,带动一个产业,致富一方百姓格局的形成。商标事业在农村生根发芽,在企业中发展壮大。

为保护企业商标权益,德清县工商局依托商标监管职能,会同公安等部门,通过市场巡查、专项整治、受理举报投诉等多种方式,向制假售假行为亮剑,全力净化品牌成长空间。2011年以来,该局共查处各类案件122 起,查获假冒名酒、手机、服饰等商品案值160余万元。

德清县工商局积极探索与企业建立联动打假机制,30多次联手升华云峰新材公司、德华集团等企业远赴山东、陕西等地打假维权,为企业挽回经济损失上千万元,有效保护了企业的商标专用权。

最初我们自己打假,结果是防不胜防!现在依靠工商机关的规范执法、强力执法,有力地打击了侵权者的气焰。德华兔宝宝装饰新材股份有限公司总经理吴振华感慨地说。

水精灵青虾、清溪甲鱼、莫干黄芽、山伢儿早园笋看到这一连串耳熟能详的农产品名字,很多人就想到德清乡土制造。因为有了品牌,普通的农产品质量和声誉都有了提升,也就有了更高的附加值和经济价值。

长期以来,许多农户各自为政,农产品因为没有品牌、缺乏包装,产品经营小打小闹,没有形成气候。为此,德清县工商局在实施品牌兴农过程中,因地制宜,大力培育地理标志证明商标,使之成为提升农业经济效益的点金石。

德清县工商局加强与相关职能部门、企业、农户的沟通,出台了《关于发挥工商职能作用推进服务农村改革发展的若干意见》,加大对农产品争创地理标志证明商标的扶持力度。

莫干黄芽地理标志证明商标申报过程中,该局联合旅游、农业等部门专门成立了茶文化研究会,对注册商标进行全程跟踪服务。莫干黄芽地理标志证明商标成功注册后,该局帮助制订了有关地理标志证明商标使用的管理制度,对茶叶标准、后续保障、质量控制、违规处置等作出明确规定,不但保证了商品的质量,也提高了整个行业的生产管理水平。

为实现商标富农目标,该局以全县12个品牌指导站为依托,组织品牌指导员深入农户和涉农企业,制定农产品商标注册和品牌发展规划,组织涉农企业负责人和种养殖户进行商标知识培训,引导其申请注册农产品商标。

截至目前,德清县共有农产品注册商标334件,其中著名商标17件。水精灵青虾、国兴西瓜、清溪蚊帐大米等品牌农产品已成功打入国内各大超市,甚至漂洋过海,闯入国外市场。

Zhejiang heart Qing Dynasty is industrial and commercial big thrust carries out on-the-spot record into brand strategy

In recent years, industrial and commercial bureau carries out clear county of Zhejiang province heart energetically brand strategy, service place economy grows, obtain apparent effect. Current, entire county has registered trade mark in all 2754, among them well-known logo 2, famous label 145. Brand, had made the engine that drives economy of De Qing county to fly.

Brand strategy whether carry out deep, governmental support is very crucial. This bureau is in try to find out the real intention in the round, on the foundation of in-depth survey, made brand of De Qing county develop a program, facilitate local government later development, brand construction rises formally for governmental action. Carry assessment, the enthusiasm that entire county villages and towns and developing zone build to the brand had great rise, publish the promotive policy that urges an enterprise to start a shop sign actively, drive register a trademark, drive an industry, become rich of pattern of one party common people form. Brand career is in a country rooted and gemmiparous, in the enterprise development expands.

To protect company brand rights and interests, industrial and commercial bureau relies on heart clear county brand superintends function, wait for a branch jointly with public security, through market go on a tour of inspection, special punish, accept inform against complain wait for a variety of means, to bright sword of false behavior of the carry out that make a holiday, purify brand growing space with all one's strength. Since 2011, this bureau investigates of all kinds case 122 cases in all, hunt down the commodity case such as sham name wine, mobile phone, dress to be worth more than yuan 160.

Industrial and commercial bureau explores heart clear county actively to build linkage to make false mechanism with the enterprise, 30 for many times together the enterprise such as group of company of new material of sublimate cloud peak, De Hua is far go to and other places of Shandong, Shaanxi to hit false dimension to counterpoise, redeem the ten million on pecuniary loss for the enterprise yuan, the trademark that protected a company effectively is special authority.

Original ourselves makes a holiday, the result is impossible to defend effectively! The standard that relies on industrial and commercial mechanism now executes the law, puissant execute the law, the arrogance of the person that effectively hit tort. Deep feeling ground says Wu Zhenhua of general manager of Inc. of new material of adornment of darling of heart China hare.

Child of yellow bud of soft-shelled turtle of water demon freshwater shrimp, clear brook, Mo Gan, hill early garden bamboo shoot sees this is a chain of familiar to the ear can the produce name of detailed, a lot of people think of De Qing is agrestic make. Because had a brand, average produce quality and fame had promotion, also had higher additional cost and economic value.

Long-term since, a lot of farmer each does things in his own way, because produce is packed without brand, lack, the product manages dozens small small be troubled by, did not form climate. For this, heart clear county industrial and commercial bureau is promoted in executive brand farming in the process, adjust measures to local conditions, breed geographical mark to prove brand energetically, the made point that makes promotion agriculture economic benefits metals and stone-a symbol of hardness and strength.

Industrial and commercial bureau strengthens De Qing county with relevant function branch, enterprise, farmer communicate, came on stage " a certain number of opinions that reform progress about developing action of industrial and commercial function to boost service rural area " , increase pair of produce to contend for those who achieve geographical mark to prove brand to give aid to strength.

In not doing yellow bud geography to indicate proof brand declares a process, this bureau combined the branch such as travel, agriculture to establish tea culture seminar technically, undertake to registered trade mark whole journey dogs service. After not doing yellow bud geography to indicate proof brand success is registered, this bureau helps formulate the administrative system that proves about geographical mark brand is used, control of standard, follow-up to tea safeguard, quality, violate compasses deal with etc make specific provision, not only the quality that assured commodity, also improved the manufacturing level of management of whole industry.

To achieve brand kulak goal, this bureau with entire county 12 brands coach the station is rely on, farmer of development of political instructor of group cloth card is mixed experience farming enterprise, make produce brand register develop a program with the brand, organize experience farming enterprise to be in charge of support of the people growing breed door undertakes brand knowledge grooms, guide its to apply for to register produce trademark.

Up to now, heart clear county shares produce registered trade mark 334, among them famous label 17. Water demon freshwater shrimp, country promotes the brand agriculture products such as rice of mosquito-curtain of watermelon, clear brook to infiltrate successfully already home each are big supermarket, bleach ocean to cross the sea even, enter foreign market.

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